The Activation track is a crucial step in implementing live shopping into a brand's everyday operations. At CommsBoutique, we work closely with the brand's dedicated team to lay down a solid foundation for a successful launch and operation of live shopping. This is a multi-functional process, which connects marketing, sales, production, technology, and customer service aspects.

Ultimately, the goal of the Activation track is to provide a brand with the necessary tools, knowledge and support to start receiving traction data to establish live shopping as a separate revenue channel.

During the 7-week process, based on our 944 checkpoint framework methodology, we will finalize the implementation roadmap, select the technology platform and integrate it, train brand employees and live show hosts, develop master creative concepts, execute a set of live shopping shows, and implement various marketing and sales strategies to boost engagement and sales.

Participating in the Activation track will provide a brand with a comprehensive understanding of live shopping and how to effectively implement it into their operations.

The team at CommsBoutique London is composed of experts in the field who will provide ongoing assistance and support throughout the process. Additionally, the brand will benefit from the development of a customer engagement and support process, live show promotion and marketing, influencer marketing initiatives, analytics and reporting, and sales enablement activities.