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Live Shopping, also known as live-streamed shopping or live commerce, is a form of online shopping where products or services are presented and sold in real-time via live video streaming.

This interactive shopping format often includes a host or influencer who showcases the products, interacts with the audience, answers their questions, and encourages them to make purchases. The audience, in turn, can ask questions, leave comments, share their opinions, and make purchases directly from the live stream.

Live Shopping brings together elements of traditional brick-and-mortar shopping, online shopping, and entertainment, offering a personalized and engaging shopping experience. This form of e-commerce is particularly popular in Asia and is rapidly gaining popularity worldwide.

It is essential to note that live shopping is not limited to just products; it can also include services, experiences, and events. It is used across various industries, from fashion and beauty to technology, home goods, and more.